The Good Luck Trolls branding campaign consisted of high-impact graphics, and interactive makeup tables where customers could play not only with the product, but the trolls themselves.

One of the most important projects I executed during my time at M.A.C Cosmetics was the complete redesign of the global in-store signage. Previously, the signage lacked hierarchy, typography guidelines, and was very difficult to read quickly as a consumer. I leveraged my typography background and developed comprehensive guidelines and templates. These need to be updated biannually with new products and pricing, so easy-to-use master files were set up with paragraph styles, master pages, and notes for efficient production.

The Holiday campaign of 2017 consisted of sleek snowflakes, metallic finishes, and easy-to-read signage to encourage customers to purchase luxurious cosmetics for the holiday season.

This campaign highlighted the fun character rings and icons from the photography shoot as the main graphics for store visualization.

The Liptensity product line is all about high-pigmented, vibrant, clear colors.  An in-store moment was created to show-case each color, and encourage the consumer to try the lipstick on.