WayBetter Brand Redesign
WayBetter is a next-generation health and wellness app focused on behavior change. They make it fun to build healthy habits through expert-led fitness, nutrition, and mindset challenges. I developed a digital brand book with the help of copywriters and design support that breaks down the components of the brand. In addition, I art directed the creation of a library of game, ad, marketing, and social illustrations with illustration partner DarkRoast. The new colors, typography systems, and illustrations were then applied to performance marketing pieces such as email campaigns and ads, to our social platforms, and the application.
Art Direction, Design, Production: Diana Peraita
Illustration: DarkRoast, Diana Peraita
Advertising Concepts: Davide Illiano
Social Media Design: Davide Illiano
DietBet
DietBet is behavioral science in a game. They help players lose weight with games where betting on themselves is used as accountability. I was tasked with creating a new landing page, email campaigns and templates, and a library of game images with an identification system for in-house games. Players can create games for their friends, so it’s vital to differentiate company games from those.
Art Direction, Design, Production: Diana Peraita & Sarah Nguyen
M.A.C. Cosmetics
M.A.C Cosmetics is a leader in makeup artistry. I helped visualize their makeup collections inside stores by developing 3D visual merchandising solutions to capture a consumer's attention draw them inside. Interactive tables, bays, and displays that immerse you in the product were made. I've also created typography systems and signage that ensure a seamless experience purchasing experience in-store.
Direction: Ken Kitazawa
Design: Diana Peraita
Pregistry
Pregistry is a database created for pregnant women to look for answers on what medications are safe during pregnancy, what side effects they may experience, and to add new information on other side effects that have not been reported yet. To raise funds for their database, they needed a custom brochure detailing their process.
Art Direction: Brett Traylor
Design: Diana Peraita
Max Courage
This promotional flyer was created for Thinkso Creative’s fourth year of Give a Brand. This event rebrands a non-profit organization for free during a one day design sprint. I created a promotional flyer that is a poster on one side, and a mailable piece about the organization on the other.
Art Direction: Brett Traylor
Design: Diana Peraita
Orphans Rising
This fundraising flyer and guide were created for Thinkso Creative’s first year of Give a Brand. These pieces raise money for orphans affected by AIDS, war, and poverty around the world. The shirt’s message was a quote from one of the orphans.
Art Direction: Brett Traylor
Design: Diana Peraita
Stadion Money Management
Stadion Money Management is a privately owned money management firm. They pride themselves in handling the market differently than their competition, so their brand shows that through bright colors, illustrations, and easy to understand inforgraphics. Their friendly brochures and comprehensive website reflect the kind of firm they are.
Art Direction: Brett Traylor
Design: Diana Peraita
Rialto at the Murano Grande
Rialto is the poolside restaurant at Miami’s famed Murano Grande condos.
Art Direction, Design, Production: Diana Peraita
Winterfest
Winterfest is Cleveland’s premier holiday event. I was brought on to expand the branding that Twist Creative had begun. I created illustrations, typography, and collateral for the event.
Art Direction: Brittyn DeWerth
Design: Diana Peraita