Stadion Money Management
Art Direction: Brett Taylor and Elizabeth Amorose
Design: Diana Peraita
Stadion Money Management is a privately owned money management firm. They pride themselves in handling the market differently than their competition, so their brand shows that through bright colors, illustrations, and easy to understand inforgraphics. Their friendly brochures, holiday cards, and comprehensive website reflect the kind of firm they are.
Stadion Fund Brochures
Stadion knows that money management deals with convoluted concepts and language. They needed two kinds of brochures for their business: one set for their employees to use to sell and explain the Stadion brand, and one for providers and consumers who have chosen Stadion as their retirement firm. I translated raw data into easy to understand infographics, analyzed the copy with the editorial team to create a hierarchy of information and strong messaging, and delivered a product that was easy to understand by providers and consumers alike.
Stadion Website Redesign
The website redesign was done through comprehensive wireframing, strategy, and sketching so that the finished front-end product worked for Stadion's needs. This website functions for different audiences, much like their print pieces. It offers up to date information about the market, Stadion's funds, and think pieces by the firm. The homepage delivers the welcoming, sincere feeling of the firm, while the subsequent pages delve deep into what they can offer their clients.